All Set For Baby

Free delivery on all purchases over $100 /
365 day returns / Safety certified

Free delivery on ALL Purchases over $100 /
365 day returns / Safety certified

Business in a Box - All Set for Baby Licensee

All Set for Baby Licensee Opportunity:

Do you have a passion for babies, kids & family?

Tired of working for an employer that doesn’t appreciate your contribution?

Looking at your own business but not sure how or where to start?

The All Set for Baby team can help your business dream come true through the purchase one of our exciting new business in a box opportunities for your town.

The All Set for Baby License opportunity provides a highly profitable business opportunity and lifestyle change that will:

  • Provide you with very flexible working hours - work when you want to
  • Building a business that is all yours with the support of experienced business operators that allow you to simply focus on selling while we take care of the rest
  • Help you to assist expectant mothers make the right informed decisions about baby products prior to their new arrival.
  • Assist families get access to the high quality products and global brands they deserve through a range of lease to own and hire options.

So Why All Set for Baby?

All Set for Baby is a well established business operating across Australia, New Zealand, the Pacific Islands and expat communities and since 2013.
We are always on the look out for passionate and enthusiastic people to join our team as a new licensee partner at All Set for Baby.

We see our relationship with licensees as a true partnership that provides equal opportunity to make a difference for new mums in your community, while also making a tidy and sustainable profit to support your own lifestyle.

What Experience Do I Need?

We expect our new licensees to simply passionate about babies, toddlers & families, desire to help new mums in their community but also have a level of business acumen, combined with a great network of local support an out going personality and excellent customer service skills. 

What do you get for your investment in a new All Set for Baby business in your town?

As a new business in a box licensee, you get access to the full 'All Set for Baby System.' This comprises the following:

- The right to use the licensor’s system, including trade name, service, products, trademarks and operating system in the nominated region

- Training and ongoing Support Services to help you acquire and develop your location, including existing client database, preferred products, exclusive product supply, sources of demographic information and ongoing business development assistance

- Exclusive source of equipment, fixtures, furnishings, signs, and products required for your business at the agreed discounted supply price in region

- Dedicated online and social marketing plan and executed service

- A copy of the Licensor's confidential operating manual

- Our New Licensee Business Marketing Sample Kit: Market your business professionally and cost effectively. Your kit includes: • Business Cards – in all available stocks • Flyers – in all available stocks and sizes • Car Magnets • Electronic Catalogue • Letterhead • Search Engine Optimisation

Introduction to a preferred accountant & set up of your business within Xero

Initial training of 4 days onsite / in your town for you, your manager & your staff (if applicable).

Information and assistance in conducting a grand opening / launch marketing program

Optional set up of physical VEND point of sale system and loyalty program.

What ongoing Support from All Set for Baby is provided?

After your initial on the job training in your home town, you will have on going support from our Regional Head Office Team as well as a dedicated Training Manager and Marketing Manager to assist you with any questions and issues you may have.

We provide a market leading online platform that allows you to simply and easily manage your business this combined with the leading range of the best Baby & Toddler products and brands from across the glove delivered directly to your customers door at a competitive price, this can only be a recipe for success.

Is The ASFB Team Committed To Each Licensees Success?

At All Set for Baby we are extremely proud of our brand and the service we provide to mums and dads across Australasia and beyond.

We see our Business in a box and Licensee partners as a direct extension of this.

We will train you and continually support you to ensure that your business performs to its maximum. Of course the effort you personally apply to your own business will also ensure its success.

New Franchise Areas Available Today:

All Set for Baby is constantly looking to expand into new areas. These are areas are regions we have identified as growth opportunities based on customers in the locations purchasing direct from our online store today and are available today:


  • Brisbane
  • Sydney: North & West only
  • Canberra
  • Melbourne: East & South only
  • Adelaide
  • Perth


  • Auckland Areas: North Shore & South Auckland only
  • Hamilton
  • Coromandel Penninsula
  • Mt Maunganui / Papamoa
  • Tauranga
  • Hawkes Bay (Havelock North, Napier & Hastings)
  • Christchurch 
  • Wanaka/Cromwell/Alexandra
  • Dunedin

If an area you are interested in, is not listed, we are always interested in hearing about new towns to expand into. We are happy to provide the necessary analysis based on existing sales history in order to ensure the right demographics exist to support an All Set for Baby business in a box and or license in your area of interest.

I’m in! What do I do next?
If this sounds like this is the opportunity you’ve been waiting for then please contact Simon below to express your interest and discuss next steps:

Simon Main l Director of Operations
ALL SET FOR BABY – Melbourne, Australia
Mobile Phone: +61 4 235 18 52